Turning Brand Activations into Interactive Experiences

Branded Photos—But Make Them Interactive

Traditional photo activations? Predictable. Forgettable. Overdone.

Consumers expect more than just a backdrop and a branded hashtag—they want to be part of the experience. That’s why we created Digital World Pics—a next-gen interactive photo experience that turns users into active participants inside a brand’s world.

With Digital World Pics, consumers don’t just take a picture—they step into a custom digital environment, interact with branded content, and generate shareable moments that feel fresh, fun, and immersive.

What is Digital World Pics?

Developed by AR Playground, Digital World Pics is a real-time interactive photo experience that seamlessly integrates into brand activations, events, and retail experiences.

Fully Branded Digital Environments – Users are placed inside a custom, dynamic digital scene instead of a static backdrop.
Interactive, Not Just Static – Users move, react, and interact with elements inside the scene for a more engaging experience.
Instant Social Sharing – Branded photos and videos are ready to download and share instantly, boosting organic reach.
Real-Time Analytics – Brands get live engagement data to measure reach, impressions, and user behaviour.

The result? A fully immersive, shareable experience that drives real engagement.

Why It Works

1. People Want More Than a Selfie

Consumers crave shareable, interactive experiences that make them feel like they’re part of something bigger. A branded step-and-repeat just doesn’t cut it anymore.

User-generated content sees 5x more engagement than branded content¹.
Branded interactive experiences generate 2x more social shares than standard event photos².

Give people something worth sharing, and they’ll do your marketing for you.

2. The More Interactive, The More Memorable

A flat, static backdrop doesn’t create a real brand experience—but stepping inside a digital world does.

Interactive photo activations boost dwell time by 40% at events³.
Users are 3x more likely to recall brands that provide immersive experiences⁴.

When consumers can see themselves inside a brand story, it creates a stronger emotional connection—which means higher recall, deeper engagement, and stronger loyalty.

3. Instant Social Amplification

Every Digital World Pics activation is built for social sharing—because the best marketing is the kind your customers do for you.

Interactive experiences drive 3x more social shares than passive activations⁵.
71% of consumers are more likely to engage with a brand if they can create and share content with it⁶.

By integrating custom branding, animations, and instant downloads, Digital World Pics turns every participant into a brand ambassador—amplifying reach beyond the event space.

Real-World Brand Activations with Digital World Pics

🎡 Tip Top Ice Cream – AR Experience

Consumers stepped inside a playful digital beach scene with virtual ice cream cones appearing in their hands. The result?

✅ 251,699 interactions

✅ 177,495 unique users

✅ 82% increase in engagement

🐰 Cadbury Easter Map Hunt – Digital Treasure Hunt